A colleague of mine recently brought this Forbes article to my attention. I found it amusing yet very reassuring to find out that such a well-respected authority such as Forbes is now making the same recommendations that we have been preaching to our clients for over 3 years.
Reputation Management Versus Reputation Marketing
From the numerous consultations I have had with prospects and clients, most have the viewpoint that “reputation management” is more like crisis management or damage control, and therefore a very defensive posture. That mindset has persisted for many years and is still a common belief. Reputation marketing on the other hand is a very proactive and offensive posture and clearly has many advantages which I will illustrate.

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The Foundation of Reputation Marketing
The Forbes article enumerates 3 essential concepts for reputation marketing; […]