Would you buy a product or service that has bad ratings and reviews? Of course you wouldn’t and neither will your prospects. Here are a few simple facts that explain why your online reputation is more important than ever.
Along with the regular search results, Google now displays the number of reviews your company has, as well as an overall rating score in most cases. Prospects can immediately see what others are saying about your company and decide if they want to do business with you. It no longer matters how high up in the search results you appear. If you have bad reviews or no reviews, your prospects will quickly go to your competitors who do have more favorable reviews and recommendations.
Customer reviews have become a major factor in virtually every type of online and offline marketing. Reviews are now showing up in the organic search engine rankings as well as Google maps and Google Plus local, pay per click ads, website rankings, local directories and more. Your company’s reputation is naked to the online world.
The survival of your business depends on continually providing the best possible customer experience while encouraging, marketing, and promoting your good customer reviews.
SEO, social media, pay per click and local marketing are no longer effective ways of promoting your business IF you have bad reviews online. It doesn’t matter how well your website is ranked or how often your prospects see your advertisements. If your reputation is lousy, you are out of business.
Good reviews send you pre-qualified, pre-sold customers because buyers trust reviews as much as personal recommendations. A recent study by Myles Anderson, founder and CEO of BrightLocal.com showed that 72% of online buyers trust reviews as much as personal recommendations. This even exceeds editorial content such as newspaper or magazine articles. THAT is powerful!
Another study earlier this year by Nielsen Media reveals that “92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”
Consumers look up an average of 10 reviews before making a decision. If your business does not have at least ten 5-Star reviews, your prospects will most likely not trust you and they will go to your competitors who DO have a better online reputation.
Are you beginning to realize how critical it has become for your company to achieve and maintain a 5-star reputation in order to survive and prosper in today’s online world? Your reputation is everything and most companies are not even aware of the bad reviews they have or how to respond to them.
In short, reputation marketing is positioning yourself as THE market leader (because of your 5-star reputation) in front of thousands of buyers. You first have to be aware of your online reputation and then develop and implement the proper reputation marketing strategy.
The most effective strategy is to first develop a 5-star reputation then market and manage that reputation. To ensure your company’s 5 star reputation is ongoing, it is important to create a Reputation Marketing Culture within your organization to promote the best possible customer experience and elicit a never-ending stream of high-quality reviews and recommendations which translates into more pre-qualified leads and profits for your business. It’s all about getting more customers.
We employ a proprietary system that utilizes many different components such as postcards, business cards, e-mail templates, private review pages, proven posting strategies and many other techniques to ensure your business is positioned as the local market leader in your industry. Until this is achieved, all of your other online or off-line marketing efforts will most likely be wasted because it doesn’t matter the amount of exposure your business receives if you have a poor reputation as a result of bad reviews or no reviews.
We also offer a personalized Reputation Training Center online that provides individual training and testing for each of your staff members. Having the proper reputation marketing culture within your organization will inspire your staff to give first-class service to all of your customers and clients and get tons of raving reviews in the process.
Most businesses are unaware of the bad reviews they have online or the best way to monitor, manage and respond to these reviews. Most companies do not have the knowledge, training, expertise, or time to properly manage this facet of their business so in many cases, it is just left to chance. That is hardly a way to ensure ongoing profits and survival in today’s competitive online marketplace.
Enter your business phone number in the banner below to get immediate free access to our reputation software which reveals what your customers are saying about you.
Call us now at 727-945-1175. Your reputation is everything and reputation marketing is by far the most effective marketing you can do. Every company needs a strategy and we can put one together for you. Call now!
Learn How to Dominate Your Market With a 5-Star Reputation!