Social media, online review sites, forums—these are where your customers are talking about your company and your products. These days, one bad review can be damning for a business, especially if they are not yet an established brand in Tampa Bay. What can you do to protect your reputation? The answer is online reputation management or ORM, one of the most underutilized SEO services around. It might be safe to say that you’re probably reading this now because you received one or two bad reviews from your customers. Here’s how SEO can fix it for you.
Speedy Damage Control
Speed is important when addressing negative feedback. The first thing you need to do is make it up to the dissatisfied customer. Try to establish a communication with them and find out how you can make things right. If things go well, they can edit that bad review into a positive feedback and if not, you need to find a company that specializes in this kind of damage control. ORM services can push down the bad reviews in search results to make way for better information or articles about your business.
Generate Good Content
Like it or not, the bad reviews are among the first things that could come up when your company’s name is searched online. Users actively search online for reviews of companies before they buy or use a service. If you see a lot of negative talk online about your business, fighting fire with fire won’t end well for you. What you need to do is focus on a more positive way to compete with the bad. Generating new content like informative articles, videos, and infographics can help remedy that.
Boost Positive Reviews
Focusing on the positive is also a good strategy. A few bad reviews on one site could hurt, but boosting the positive reviews on another site can soften the blow. That way, the good reviews get bumped up in the search results. This is achievable through ORM services and some good SEO chops. Basically, what happens behind the scenes is that positive pages are linked to your company’s website, social media accounts, and directory. In the meantime, you can encourage some of your loyal customers to give you good reviews.
ORM is an essential SEO service that helps you monitor your brand image online to create a good impression to potential customers. Needless to say, companies like Your Marketing Crew, LLC in Tampa Bay can help save your business from the potentially damaging impact of bad reviews.
10 Ideas: How To Fix A Damning Business Review, Search Engine Land
Online Reputation Management Infographic, Search Engine Journal
The Top 5 Reputation Management Tips Your Boss Wants You to Know, Search Engine Journal