Frequently Asked Questions

I’ve always had an ad in the Yellow Pages. Isn’t that good enough?
At some point, your yellow page advertising may work quite well. In fact, you may still do okay with it. However, the use of traditional printed media or directories for finding prospective businesses is on a sharp decline. The majority of your prospects will usually go to their favorite search engine first before ever looking in a newspaper or yellow page directory. If you don’t have a strong Internet presence so you can easily be found online, you can bet that your competitors will. It’s as simple as that.

What does SEO and SEM mean?
I think the real question here is what it means for you and your business. By definition, SEO stands for Search Engine Optimization. In non-technical terms, this means the process by which your web pages are optimized or improved so that you can achieve higher rankings in the search engine results. Generally speaking, SEO is part of the larger picture of SEM. SEM stands for search engine marketing which also includes other components such as social media, social networking, press releases, blogs, paid search (PPC) space and much more. It is the skillful implementation of all of these components which will help you rise above your competitors and establish a dominant position in the search engines within your market.

I have a non-technical business. Why do I need a website?
The bottom line is every business needs a website regardless of the type of product or service being offered. If you want your customers or prospects to find your business, you need to be online and show up in the search engines results. If you don’t show up in the first three pages of results, you may as not well show up at all. It is our goal to have your business show up on the first page of the search engines for your most important keywords.

How will I know if your service is working?
That’s a great question and is one of the best features of the types of services we offer. Unlike traditional off-line advertising and marketing methods, using SEO and SEM provides a high degree of trackability. In other words, the results are very transparent and it will be very easy to see the number of links you have, where you appear in the search engines for your various keywords, the amount of visitors you get to your site, what are the most popular pages on your site, which keywords your prospects are typing in the search engines to find you and other critical metrics such as this.

How long does it take to see results with your service?
That is a somewhat difficult question to answer since there are many different components involved. These are things such as how competitive your primary key words are, which of our services you wish to utilize and how aggressive your marketing campaign is, the quality of content on your existing site and many other things. Once we personally evaluate your site and your business to see how our services can benefit you, we will be able to answer this question more accurately. In a nutshell, SEO is never finished and should always be part of a long-term strategy to help you maintain your market position and viability within the dynamic environment of the Internet.

What methods do you use?
We utilize a variety of proprietary marketing techniques, software applications and services to help us achieve your goals. The services we specifically use for your business will depend on your needs, objectives and budget. Some of the methods that we use include correcting the on page factors of your website (page title, meta tags and description, page content and more), off page factors such as the number of inbound links you have to your site, the anchor text used to link to your site (the actual linked word on the page) and many other factors as well. We may also use article writing and article directories, press releases, video marketing, and social media sites such as Twitter and Facebook.

Can’t I do these things myself?
Yes you certainly can and we encourage you to take an active role in your company’s marketing. However, you probably already have your hands full just trying to keep your business profitable especially in these difficult economic times. We know you are a professional in your field and know how to deliver a quality product or service to your customers. But you didn’t get there overnight. It took a lot of time, practice, and learning to get where you’re at. Our business is no different. The Internet is a very dynamic high-tech environment that changes constantly. It literally is a full-time job keeping up with all the changes in techniques and technologies to remain competitive in the marketplace. Do you really have the time to learn a new business while keeping yours profitable?

How do you know what my keywords are?
Utilizing our years of experience in conjunction with some very specialized software applications, we are able to determine not only what keywords are most relevant to your business but also specific keyword phrases that your site’s visitors have typed into the search engines to actually find you. This level of data is critical in planning any marketing strategy and is one of the first components we will examine in great detail.

Why should I choose your firm?
Indeed there are hundreds if not thousands of similar companies available online and many are quite good. But none of them are us. First of all, we are not sure if this is the right fit for your company. That is why we never even consider accepting a client until we have had a chance to get to know them and their business. If you are considering choosing our company, it is important that you take the time to accurately fill out our qualification questionnaire which will help us determine if we are the right choice for you. It is our goal to establish a long-term relationship with all of our clients and share in their growth and success. We only accept clients we feel we can really help and that makes it a win-win situation for everyone. There is no cost or obligation in filling out the questionnaire, and we strongly encourage you to take that first step and see how we may help you.

How can I tell if your service is worth it for me?
That is a question we can help you better answer once we receive your questionnaire and do our initial site analysis. Obviously, as with any advertising or marketing, if you are not realizing increased revenues or customer base equal to or greater than the cost of the program, it’s not worth it. However, we have found that often times our customers receive benefits that are several times what their investment is in our services.