Tampa Marketing Services

Infographic: 9 Tips for Serious Brand Optimization for Businesses

Take Your Brand Seriously: Why You Need to Optimize Your Brand
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services.

First question: What set of values does your target customers associate with your brand?
Second question: Do they even know your brand exists?

You need to pay attention to this, and you need to start today. Because if you’re not taking your brand seriously, how do you expect potential customers to take your business seriously? In today’s competitive market, you just can’t let that happen, can you? That’s why we put together an infographic and listed eight tips you can start using today to build your brand.

So… are you building your […]

By |9:11 am|Tampa Marketing Services|Comments Off on Infographic: 9 Tips for Serious Brand Optimization for Businesses

Pay Per Click Advertising

Why Businesses are Spending and Earning on Paid Search
Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising. […]

By |11:06 pm|Tampa Marketing Services|Comments Off on Pay Per Click Advertising

Infographic: 10 Indispensable Benefits of Online Reputation Management

Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]
Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on various popular websites, including social networks. In reality, the proper practice of ORM does not rely on fake reviews, but on positive content, genuine consumer feedback, and sharing via social media. […]

By |5:54 pm|Tampa Marketing Services|Comments Off on Infographic: 10 Indispensable Benefits of Online Reputation Management

Importance of Claiming Your Google Plus Local Pages

Claiming (Verifying) Your Google Plus Local Pages
This is one of the quickest and easiest ways to improve your search engine rankings and gain more exposure for your business. Since many of your competitors may not have their Google Plus Local listings properly verified and optimized, it is a way for you to get an easy and quick advantage in your local market.
There are several advantages to claiming your Google Plus Local Pages and why it is so important.

Your page must be owner verified in order for your customers to leave reviews and ratings.

You will have the ability to add pictures, videos, hours of operation, offers, and other details. It is also important to choose the most appropriate and specific categories that apply to your business. This will ensure that your listing is complete and accurate.

By claiming and properly optimizing your Google Plus Local listing, your business’s information has the potential […]

By |6:06 pm|Tampa Marketing Services|Comments Off on Importance of Claiming Your Google Plus Local Pages

Black Friday Sales Ideas

Regardless of your feelings about Black Friday, it is a time when consumers are looking to get some great deals, they have their credit cards in hand, and are ready to buy. Although that super shoppers day is right around the corner, it’s not too late to jump on the bandwagon and get your share of the billions of dollars that will be spent that day.
Think in Terms of Real Value

Don’t try to give away last year’s junk that didn’t sell. People are looking for real value on current items that they can use. Remember the idea is to get them into your store or onto your website and have them become a customer. Don’t think of this as a one-off sale, but rather evaluate the lifetime value of that customer and what it could mean to your business. Even if you break even or take a slight loss on […]

By |8:23 pm|Tampa Marketing Services|Comments Off on Black Friday Sales Ideas

Increase Profits from Your Marketing Campaigns

For most small business owners, having effective marketing campaigns that consistently produce favorable ROI’s is more important than ever. Although that may seem rather obvious, the factors that contribute to profitable marketing or advertising campaigns may not always be as obvious. In this article, I will review the steps that I use in my own business, as well as my clients, to make sure marketing goals and objectives are met and the campaigns produce profitable returns.
Planning
Before any marketing campaign is even considered, you must determine what it is you want to achieve. As obvious as this question is, I frequently consult with many small business owners that do not even consider this when they begin their campaign. Many people assume that as long as you are spreading the word, you will get business from it, so it’s all good. In reality it may play out that way sometimes, but often […]

By |9:46 pm|Tampa Marketing Services|Comments Off on Increase Profits from Your Marketing Campaigns

Increase Search Engine Rankings Using Local Buzz

Local listings are becoming a major factor the search engine world. In the past few months, I have noticed a dramatic shift in the types of websites that are now being displayed on the coveted first page of Google when a local service is typed into the search box. In the 15 years that I have been providing Internet marketing services, I have never seen blended results such as this that often contain more directory and review type sites than actual business websites. In previous years, the top 10 organic search results that comprised Google’s first page were almost exclusively the actual businesses’ websites. This reinforces the need to be locally optimized for these third-party sites.
Try It For Yourself
Go ahead and search for some local services in your area and see what comes up on the first page. It is very common to see sites like Merchant Circle, Yelp, Facebook, […]

By |5:13 pm|Tampa Marketing Services|Comments Off on Increase Search Engine Rankings Using Local Buzz