Small Business Marketing Strategies

Using Digital Display Advertising to Get More Spa Clients

One of the questions spa owners have been asking me lately is “What are digital display ads and how can I use them to get more clients for my spa?” You may not understand the ads or even like them, but digital display advertising, sometimes known as banner advertising, has become a dominant force in the online marketing space. Many of your competitors are probably using digital display advertising, which is why this is something you will also want to consider for your business.

Every person who has ever been online has been exposed to digital ads. However, most spa owners that I consult with do not fully understand or appreciate their value. It is my intention to provide some valuable insights to those individuals who would like to gain a better understanding of the topic, especially those considering it as part of their spa’s marketing strategy.
What Are Digital Display Ads?
Simply […]

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Branding for Local Businesses

Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

Build Your Brand
“Build it and they will come.”
This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.

Give your brand a personality.

Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.

The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to […]

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Video – PPC Advertising: When Businesses Need More Than Just Traditional Ads

PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]
When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why. […]

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Establish Your Brand Today With Our Brand Establisher Service!

Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!

Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.

Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles owned by someone else at some point?

This is a branding nightmare. […]

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Surefire Ways To Lower Your Marketing Costs

Lower Your Marketing Costs and Improve Your Marketing ROI
As small business owners, we need to constantly be aware of the multitude of marketing opportunities that surround us every day. To survive in this tough economy, you need to maximize the dollars that you invest in marketing to get your greatest ROI. Lowering your marketing costs can certainly give you a better return on your investment.

One of the easiest ways to get more mileage out of your advertising and promotional dollars is to think of creative ways to implement new marketing strategies in some of the things you already do. […]

Additional Ways To Lower Your Marketing Costs

This is a continuation of part one of this article on surefire ways to lower your marketing costs.
Hire Some Bird Dogs to Lower Your Marketing Costs
This method goes back long before the Internet was around and I believe it got its start in the car sales business. Well it still works today. In fact, I use it myself more so in the digital environment rather than with business cards as it was originally carried out. Basically, you are paying someone a referral fee for anyone they refer to you who becomes a new client. You can decide the amount of the referral fee depending on the type of product or service you sell, however, don’t be stingy because you want to make the incentive strong enough to compel people to participate.

You can either use a fixed price per referral or a percentage of the total sale. That is for you to decide, but make the reward significant enough to keep your bird dogs happy. Remember this is found money. These are customers that you have obtained with virtually zero effort or marketing dollars. Folks, it really doesn’t get any better than that. […]

Tampa Bay Business Expert Tips

You Can Become a Tampa Bay Business Expert
Branding yourself as the local business expert in Tampa Bay or any other town you live in can be one of the most rewarding and profitable undertakings you can pursue. If you are very visible and actively work to provide value added services to your community as it pertains to your profession, you will be viewed as a trusted business leader that many people will turn to first when they are looking for the types of products or services you offer.

Becoming a Tampa Bay business expert is not something that happens overnight, but with consistent effort it can significantly add to your bottom line for a relatively low cost when compared to many other types of online marketing. Many people don’t think they have what it takes to be that type of recognized business leader, however there are many simple and cost-effective tactics that can be employed by most if not all small business owners.

I have to mention that the underlying purpose of this strategy is to provide truly relevant and quality information that your visitors and prospects will find useful. It is certainly acceptable to provide a link to your website or phone number to call, however that should be more of an afterthought. If the overall flavor of the campaign seems to be too self-promotional, it will not be nearly as effective. […]