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Surefire Ways To Lower Your Marketing Costs

Lower Your Marketing Costs and Improve Your Marketing ROI
As small business owners, we need to constantly be aware of the multitude of marketing opportunities that surround us every day. To survive in this tough economy, you need to maximize the dollars that you invest in marketing to get your greatest ROI. Lowering your marketing costs can certainly give you a better return on your investment.

One of the easiest ways to get more mileage out of your advertising and promotional dollars is to think of creative ways to implement new marketing strategies in some of the things you already do. […]

Additional Ways To Lower Your Marketing Costs

This is a continuation of part one of this article on surefire ways to lower your marketing costs.
Hire Some Bird Dogs to Lower Your Marketing Costs
This method goes back long before the Internet was around and I believe it got its start in the car sales business. Well it still works today. In fact, I use it myself more so in the digital environment rather than with business cards as it was originally carried out. Basically, you are paying someone a referral fee for anyone they refer to you who becomes a new client. You can decide the amount of the referral fee depending on the type of product or service you sell, however, don’t be stingy because you want to make the incentive strong enough to compel people to participate.

You can either use a fixed price per referral or a percentage of the total sale. That is for you to decide, but make the reward significant enough to keep your bird dogs happy. Remember this is found money. These are customers that you have obtained with virtually zero effort or marketing dollars. Folks, it really doesn’t get any better than that. […]