Barry Craft

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So far Barry Craft has created 48 blog entries.

Using Digital Display Advertising to Get More Spa Clients

One of the questions spa owners have been asking me lately is “What are digital display ads and how can I use them to get more clients for my spa?” You may not understand the ads or even like them, but digital display advertising, sometimes known as banner advertising, has become a dominant force in the online marketing space. Many of your competitors are probably using digital display advertising, which is why this is something you will also want to consider for your business.

Every person who has ever been online has been exposed to digital ads. However, most spa owners that I consult with do not fully understand or appreciate their value. It is my intention to provide some valuable insights to those individuals who would like to gain a better understanding of the topic, especially those considering it as part of their spa’s marketing strategy.
What Are Digital Display Ads?
Simply […]

By |8:37 pm|Spas|Comments Off on Using Digital Display Advertising to Get More Spa Clients

Focus on Reputation Marketing, Not Reputation Management to Succeed Online

A colleague of mine recently brought this Forbes article to my attention. I found it amusing yet very reassuring to find out that such a well-respected authority such as Forbes is now making the same recommendations that we have been preaching to our clients for over 3 years.
Reputation Management Versus Reputation Marketing
From the numerous consultations I have had with prospects and clients, most have the viewpoint that “reputation management” is more like crisis management or damage control, and therefore a very defensive posture. That mindset has persisted for many years and is still a common belief. Reputation marketing on the other hand is a very proactive and offensive posture and clearly has many advantages which I will illustrate.

Why Wait? Get your FREE in-depth Local Analysis an find out how your reputation is scoring online! Get it Here.

The Foundation of Reputation Marketing
The Forbes article enumerates 3 essential concepts for reputation marketing; […]

By |9:13 pm|Reputation Marketing|Comments Off on Focus on Reputation Marketing, Not Reputation Management to Succeed Online

Infographic: 9 Tips for Serious Brand Optimization for Businesses

Take Your Brand Seriously: Why You Need to Optimize Your Brand
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services.

First question: What set of values does your target customers associate with your brand?
Second question: Do they even know your brand exists?

You need to pay attention to this, and you need to start today. Because if you’re not taking your brand seriously, how do you expect potential customers to take your business seriously? In today’s competitive market, you just can’t let that happen, can you? That’s why we put together an infographic and listed eight tips you can start using today to build your brand.

So… are you building your […]

By |9:11 am|Tampa Marketing Services|Comments Off on Infographic: 9 Tips for Serious Brand Optimization for Businesses

Pay Per Click Advertising

Why Businesses are Spending and Earning on Paid Search
Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising. […]

By |11:06 pm|Tampa Marketing Services|Comments Off on Pay Per Click Advertising

Branding for Local Businesses

Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.

Build Your Brand
“Build it and they will come.”
This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations.

Give your brand a personality.

Make sure that it has the right mixture of characteristics that appeal to your target customers. Jennifer Aaker, professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This is known as the “Dimensions of Brand Personality”.

The value of a business is directly proportional to the value of the brand. If you want to grow your business, you need to build your brand. Building a brand is not just about having a nice catchy name, or using a clever sign, symbol or design to […]

By |8:32 am|Small Business Marketing Strategies|Comments Off on Branding for Local Businesses

SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda & Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience […]

By |12:19 am|SEO Tarpon Springs|Comments Off on SEO Goes Natural & Social with High Quality Content

Video – Use Online Reputation Management to Beat Negative Reviews

Beat Negative Reviews about Your Business with Effective Online Reputation Management [Video]
Online reviews can impact your reputation and eventually your whole business.

That’s a fact. Want proof?

According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. […]

By |4:08 am|Reputation|Comments Off on Video – Use Online Reputation Management to Beat Negative Reviews

Video – PPC Advertising: When Businesses Need More Than Just Traditional Ads

PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]
When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why. […]

By |8:54 pm|Small Business Marketing Strategies|Comments Off on Video – PPC Advertising: When Businesses Need More Than Just Traditional Ads

Taking Your Business to a New Level with Reputation Marketing Services

The city of Tampa, Florida is a business hotspot. It holds the county seat of Hillsborough, and is its largest city—the economic hub of the area. Tampa’s Economic and Urban Development has pointed out that the foundation of the city’s economy lies in the diversity of the industries within it, which includes maritime, technology, health care, finance, agriculture, construction, and tourism. Tourism is huge with the city’s many notable attractions like the Tampa Bay, Raymond James Stadium, Amalie Arena, Busch Gardens, and many more. […]

By |10:45 am|Info Articles|Comments Off on Taking Your Business to a New Level with Reputation Marketing Services

SEO Services: How Reputation Management Can Save You from Bad Reviews

Social media, online review sites, forums—these are where your customers are talking about your company and your products. These days, one bad review can be damning for a business, especially if they are not yet an established brand in Tampa Bay. What can you do to protect your reputation? The answer is online reputation management or ORM, one of the most underutilized SEO services around. It might be safe to say that you’re probably reading this now because you received one or two bad reviews from your customers. Here’s how SEO can fix it for you. […]

By |12:28 pm|Info Articles|Comments Off on SEO Services: How Reputation Management Can Save You from Bad Reviews